Workflow automation used to feel reserved for the most technical roles—scripts running in the background, triggered by cryptic logic only developers understood. But that’s changing. Automation has become a core strategy not just for engineers but for entire teams looking to work smarter, respond faster, and reduce burnout from repetitive tasks.
The idea is simple: instead of spending your day copying and pasting, toggling between tabs, or chasing updates across tools, you set up a system that does it for you. Whether automating customer follow-ups, triaging support tickets, or syncing data between platforms, automation creates space to solve more significant problems, connect with people, and think.
What excites me is how accessible workflow automation has become. Platforms like Tines (which I’ve been diving into lately) are designed with flexibility in mind, so even folks without a traditional engineering background can build powerful, secure automation. It’s a big shift—automation is no longer just a developer’s tool; it’s becoming part of how modern teams operate.
In my recent research into customer success workflows, I’ve been exploring how automation can enhance the experience not just for internal teams but also for customers. A well-designed workflow doesn’t just save time—it can improve response accuracy, reduce friction, and help teams show up consistently.
There’s a quiet power in saying, “We’ve got that covered automatically.” And I think we’re just scratching the surface.
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